Region: California Cannabis Business Conference

Education Agenda

*Click on the days below to see tracks and scheduling for that day
Day 1: Conference & Expo

Tuesday, October 8

|

Day 2: Conference & Expo

Wednesday, October 9

TUESDAY, OCTOBER 8, 2019 9:00 AM - 10:00 AM (Seaside Ballroom A)

Scaling Across California

In an industry with no direct history to build upon, cannabis businesses are presented with unique issues related to starting, running and growing operations. In this panel, industry veterans will hold a discussion focused on the key elements required to scale cannabis-specific businesses while leaning on lessons learned from other industries.

Topics covered will include building your team, hiring and training from outside the industry, compliance at scale, operations planning, security and technology integration, emergence from legacy manufacturing, capacity planning and planning for a future that is full of variables.

Learning Objectives:
1. Building your team – how to hire and train from out of the industry, build your company culture and determine whether to outsource or insource certain business functions
2. How to evolve from legacy operations to large scale future-state operations
3. Standard operating procedures frameworks to consider and how to approach them
4. How to overcome the issues surrounding compliance at scale
5. How to stay true to your roots and your passion for advocacy while building a substantial business

Session ID: TU01

Presenters:
Eric Schlissel, CEO/CTO, GeekTek IT Services (Moderator)
Caroline Yeh, Director of Commercialization, Kiva Confections
Guy Rocourt, Chief Product Officer, Papa & Barkley


TUESDAY, OCTOBER 8, 2019 8:00 AM - 9:00 AM (Seaside Pre-Function)

Early Risers Roundtable: Breakfast & Business with Codie Sanchez

Join Codie Sanchez, Managing Partner at Cresco Capital Partners, for a problem solver session for business-minded professionals. If you have questions about navigating finance in the cannabis space, this is your invitation to join other individuals in a small network setting with Codie. Come prepared with questions or send your questions in advance to [email protected] for a more personalized discussion. Come early and have breakfast on us! You must RSVP to attend.


TUESDAY, OCTOBER 8, 2019 9:00 AM - 10:00 AM (Seaside Ballroom B)

What Now?! Appealing Discipline or Denial of an Annual Cannabis License

You’ve been disciplined or denied! Where do you go next? If you’re a California cannabis permanent licensee or applicant dissatisfied with the outcome of your administrative hearing, your first recourse is to the Cannabis Control Appeals Panel (CCAP). An administrative appeal can seem overwhelming and bureaucratic. CCAP’s staff attorneys will trim the red tape and guide you through the CCAP administrative appeal process, starting with the moment your administrative hearing is complete. We’ll discuss the paperwork you must file to initiate an appeal, and whether you’ll need an attorney to help you. We’ll cover CCAP’s appeals process, including brief requirements and oral arguments. We’ll explain what factors CCAP will look at in deciding your case and how it will reach a decision. Finally, we’ll tell you where to go next if you aren’t satisfied with the outcome of your appeal.

Learning Objectives:
1. Determine when it’s appropriate to file an appeal before CCAP.
2. Locate and submit the paperwork required for an appeal.
3. Prepare for the CCAP appeals process, including briefing and oral argument.
4. Seek review of a CCAP decision.

Session ID: TU02

Presenters:
Christopher Philips, Chief Counsel, California Cannabis Control Appeals Panel
Sarah M. Smith, Senior Staff Attorney, California Cannabis Control Appeals Panel


TUESDAY, OCTOBER 8, 2019 9:00 AM - 9:20 AM (Room S-1)

The Case for Why There Should Be Integration Between Cannabis & Natural Wellness

The growth in the natural health and wellness sector has been exponential. The powerhouse that could result between the marriage of Cannabis and Natural Wellness is huge. As of 2017 Americans spent $12.8B annually on natural products and supplements. When it comes to Alternative Complementary medicines and procedures Americans spend $30B annually. Combining the nuanced and person focused approach of Alternative Medicine with Cannabis can create products that are more efficient and customizable for each client. This would offer market penetration into a $30 billion market. Client retention would increase with products that focus on the client’s individual health goals. The combination of Cannabis and Natural wellness makes your company future proof. The skills of a massage therapist or an acupuncturist won’t be performed by robots anytime soon.

Learning Objectives:
1. Learn the best ways to partner with a wellness company or leader
2. Understand the benefits of partnering with a wellness company
3. Learn how traditional wellness and cannabis overlaps
4. Making your company future proof by getting involved in a growing business

Session ID: TU03

Presenter:
Mike Lomuto,CEO, 7 Hills Collaborative


TUESDAY, OCTOBER 8, 2019 9:30 AM - 9:50 AM (Room S-1)

Creating an Industry that Cares: Alternative Entity Types for Social Good

This session will explore some newer entity types, including Benefit Corporations and Social Purpose Corporations, that provide more flexibility than traditional corporations, and how these “hybrid” business structures can be used by the cannabis industry as vehicles for positive change.

Learning Objectives:
1. Why one might want to form a “hybrid” entity in order to pursue objectives other than shareholder profits.
2. The differences between Social Purpose Corporations (SPCs), Benefit Corporations, and certified B-Corps.
3. An overview of other alternative entity types for socially-conscious businesses.
4. How this applies to the cannabis industry.

Session ID: TU04

Presenter:
Lauren Mendelsohn, Senior Associate Attorney, Law Offices of Omar Figueroa


TUESDAY, OCTOBER 8, 2019 10:15 AM - 10:30 AM (Pacific Ballroom)

Welcome Remarks with Aaron Smith, Executive Director, NCIA


TUESDAY, OCTOBER 8, 2019 10:15 AM - 11:15 AM (Pacific Ballroom)

Keynote: Show me the Money: The Future of Finance in Cannabis

Finding the right financing for any business can be a challenge… Companies in the cannabis industry often have even bigger hurdles. But just because big banks won’t let you borrow doesn’t mean you are out of luck!

Join Codie Sanchez of Cresco Capital Partners and Troy Dayton of The Arcview Group as they discuss general best practices for anyone looking to fundraise and invest, the future of finance for the industry and of course the recent strategic investment Arcview by Cresco.


TUESDAY, OCTOBER 8, 2019 1:30 PM - 1:50 PM (Room S-1)

Building Bridges and Breaking Down Walls from California to Latin America

The Mexican government has taken a progressive approach to cannabis by legalizing cannabis for Adult-use, Medical-use, and industrial-use. Several Latin American countries have decriminalized and legalized consumption of cannabis. With a combined population of 693 million people, Latin America faces many challenges as countries build local markets for global expansion, and topics like public health, local reinvestment, and the production of products for export remain at the forefront. This presentation will be a discussion on how Californians can build connections with the Latin American cannabis industry.

Learning Objectives:
1. Understand the untapped Latin American market.
2. Learn how and what Latin American countries are trailblazing the global cannabis market
3. Identify common strengths and barriers to help strengthen cannabis regulations across borders.
4. Develop an inclusive market that repairs the harms of the drug war.
5. Create synergy between the existing cannabis framework in California to Mexico and the rest of Latin America.

Session ID: TU07

Presenter:
Jazmin Aguiar, Co-Founder & President, The Working Group


TUESDAY, OCTOBER 8, 2019 1:30 PM - 2:30 PM (Seaside Ballroom A)

Using Technology & Data to Enhance Retail Market Growth

The path toward overall market growth and introducing cannabis to new consumers lies in creating strong merchandising and customer engagement strategies at retail. Positive point-of-sale experiences in conjunction with true customer relationship management and marketing are the key to creating an educated, loyal consumer culture that understands the importance of participating in the legal cannabis market.

Learning Objectives:
1. Increase margin by building an experiential engagement strategy for customers at retail
2. Enhance the consumer/product specialist interaction to normalize the cannabis retail experience
3. Build a consumer cannabis culture that benefits all by embracing outside industry retailer best practices
4. Understand the why behind purchasing decisions — Data vs branding of strains in the US cannabis market & how to develop new products that meet ever-changing consumer interests and drive sales at the POS

Session ID: TU05

Presenters:
Emmett Reistroffer, Director of Government Relations, Lighthouse Strategies LLC (Moderator)
David Hua, CEO & Co-founder, Meadow
Jennifer Whetzel, Founder, Ladyjane Branding
Steve Albarran, CEO & Co-founder, Confident Cannabis


TUESDAY, OCTOBER 8, 2019 1:30 PM - 2:30 PM (Seaside Ballroom B)

All Eyes on California: Exploring Recent Regulatory Changes and Correlating Market Dynamics

The January 2019 implementation of California’s permanent cannabis regulations establishes a sweeping regulatory model that may influence future regulations in new cannabis states while changing the landscape again for Golden State operators and those looking to do business here.

This session will examine how the California cannabis industry, the largest in the world, is responding to some of the most impactful changes for operators, including white label manufacturing, packaging and labeling specifications, ownership and financial interest disclosures, brand ambassador activity, marketing and advertising, and temporary events.

Attendees will leave empowered with a real-time regulatory update on what’s new and novel in California cannabis regulations so that they may best prepare or position their business, whether based in California or in another state, for acquisition, expansion or enduring success.

Learning Objectives:
1. Understand how California’s new permanent cannabis regulations and developing market may affect the development of regulations in other states
2. Understand how California’s new permanent cannabis regulations and developing market may affect the cannabis industry globally
3. Know how California’s 5032(b) and other regulations are changing the way cannabis products are produced and marketed in the Golden State
4. Gain insight into how to prepare to bring a non-California business to California, either directly or via a licensing agreement, in compliance with its permanent regulations
5. Understanding how successful bills from the 2019 legislative session will impact licensed cannabis business operations and what significant issues remain to be addressed by regulators and/or the legislature.

Session ID: TU06

Presenters:
Lindsay Robinson, Executive Director, California Cannabis Industry Association (Moderator)
Cassia Furman, Partner, Vicente Sederberg
Sabrina Fendrick, Director of Government Affairs, Berkeley Patients Group
Ruben Honig, Executive Director, United Cannabis Business Association


TUESDAY, OCTOBER 8, 2019 2:00 PM - 2:20 PM (Room S-1)

How Cannabis Revitalized a Small Town in the California Desert

The Coachella Valley city of Desert Hot Springs (DHS) was on the verge of bankruptcy for many years. DHS embraced the cannabis business and was featured in a CNBC special as California’s first city to permit the commercial cultivation of marijuana in 2014. When adult-use cannabis became legal in California in 2018, the city council again recognized the opportunity before them and quickly enacted regulations to further encourage commercial cannabis development. Today, the city is in excellent fiscal health, enjoys a lowered crime rate, increasing population and just broke ground on a new City Hall!

How can entrepreneurs and local regulators convince stakeholders that cannabis can revitalize a local economy – and community? Join Greta Carter and Ryan Fingerhut of Highroad Consulting, veterans of the legal cannabis industry, plus a representative from the city of DHS, to learn how you can set up your cannabis business and community for success. Through this case study and panel, explore the role of the cannabis industry in one city’s revitalization and get a list of actions you can take to help regulators and cannabis entrepreneurs work together better in yours.

Learning Objectives:
1. How to draft regulations and incentives for cannabis businesses that increase local revenue.
2. How to keep open dialog with local regulators.
3. How to integrate your cannabis business with the community.
4. How your cannabis company can get recognized for positive contributions in the community.

Session ID: TU08

Presenter:
Greta Carter, CEO & Partner, High Road Consulting


TUESDAY, OCTOBER 8, 2019 3:00 PM - 3:20 PM (Room S-1)

Social Equity: An Honest Conversation

Equity has been a hot topic in the cannabis world. Everyone’s talking about it, but few understand it. The Social Equity program was created to ensure that communities most impacted by the war on drugs can be included in the cannabis business. While the program isn’t perfect, it’s needed. The question is, why are there so many challenges and how can we make it better? We will discuss corporate responsibility and The People’s Dispensary’s unique approach to equity by putting the power into the hands of the community we serve.

Learning Objectives:
1. Define Equity
2. Why Equity & social commitment is important
3. Why VC-white men are reluctant to invest in minorities
4. How the entire industry can benefit from equity

Session ID: TU11

Presenter:
Chaney Turner, Founder & CEO, The People’s Dispensary


TUESDAY, OCTOBER 8, 2019 3:00 PM - 4:00 PM (Seaside Ballroom A)

Developing a Strategy for IPM in Cannabis

Integrated pest management is a strategy for controlling pests and pathogens using cultural, chemical, biological, and preventative measures. In order effectively control pests with integrated pest management practices, the following considerations should be evaluated: (1) target pests for the chemical application, (2) crop safety of products, (3) product application practices, (4) environmental and human health, (5) resistance management, and (6) preventative and curative methods for control. Lack of research in the field of Cannabis pest management and supporting product information make it challenging for growers to follow these guidelines. New pests and pathogens are starting to affect Cannabis and additional products and research are needed by growers. As the demand for high quality research increases and state agencies expand regulations for pest management products, Cannabis growers will be able implement effective pest management strategies based in science and data.

Learning Objectives:
1. Integrated pest management is a strategy for controlling pests and pathogens in Cannabis that encompasses a multitude of practices.
2. Growers should consider target pests, crop safety, application practices, environmental and human health, and cultural practices.
3. New pests and pathogens are starting to affect Cannabis and appropriate management steps should be taken.
4. IPM strategies in Cannabis should consider resistance management in order to be effective long-term.
5. Pest and pathogen management practices in Cannabis should be backed by science and data.

Session ID: TU09

Presenters:
Jeremy Warren, Ph.D., Director of Plant Management, Dark Heart Nursery (Moderator)
Stephanie Wedryk, Director of Research and Development, Rx Green Technologies
Bernie Lorenz, Chief Science Officer, ProKure


TUESDAY, OCTOBER 8, 2019 3:00 PM - 4:00 PM (Seaside Ballroom B)

Cannabis Export: Spreading the "California" Brand Nationwide

The future of the US cannabis industry is NOT fifty self-contained production silos, and every day that this industry spends preparing for an artificially segmented market brings misalllocation of capital, a failure of patient and consumer access, environmental and economic unsustainability and disincentive for both producers and consumers to enter the regulated market. In 2019, Oregon passed legislation allowing its entry into interstate agreements for commerce in cannabis. The law’s federal “trigger” provides two distinct paths to commerce, either via federal statute or Department of Justice memo or policy statement. On the heels of the Oregon law’s passage, the The State Cannabis Commerce Act has been introduced in both the US House and Senate, forbidding federal agencies from interfering in state industries, specifically protecting commerce under interstate agreement. This pannel will consider the political dynamics involved in authorizing interstate trade, as well as the substantive policy issues that may be discussed as part of an interstate framework. Join us to deep dive into this transformational issue, as we discuss the future of interstate commerce in California and in cannabis-legal states across the country.

Learning Objectives:
1. Consider prospects for federal action on cannabis legalization and interstate commerce.
2. Understand the details of Oregon’s interstate trade legislation, including the political strategy that moved state legislators to adopt the law.
3. Discuss opportunities for California in interstate commerce.
4. Discuss opportunities for other states in interstate cannabis commerce, including states which are negotiating but have yet to pass legalization initiatives.
5. Consider the substantive details of an interstate policy framework, including policies to promote social, environmental, and economic justice and address the impact of the War on Drugs.

Session ID: TU10

Presenters:
Adam Smith, Founder and Director, Craft Cannabis Alliance
Terra Carver, Executive Director, Humboldt County Growers Alliance
Khurshid Khoja, Founder Greenbridge, Corporate Counsel
Casey Houlihan, Executive Director, Oregon Retailers of Cannabis Association


TUESDAY, OCTOBER 8, 2019 3:30 PM - 3:50 PM (Room S-1)

Let's Talk Terpenes: An Exploration of Cultural, Medical and Regulatory Implications

Terpenes, and other aromatic components of cannabis play a large role in strain profiles, and product creation in the cannabis space. In the current market, there are little to no regulations for flavor chemicals in both cannabis and other product markets. In this talk we will explore the regulatory future of terpenes, as well as the possible health benefits that these types of ingredients in cannabis and hemp products.

Learning Objectives:
1. What are Terpenes, where are they derived from, and how are they used in products?
2. Medical Implications of Terpene profiles – What are the benefits of consuming terpenes in different applications?
3. A survey of current and future regulatory measures with terpenes and flavor profiles – Public Health and Safety
4. Terpenes in Cannabis Culture and Marketing: How are terpenes utilized to interest consumers, and discerning accurate and inaccurate claims about terpenes.

Session ID: TU12

Presenter:
Courtney Maltais, Founder & Lead Biologist, The Clear


TUESDAY, OCTOBER 8, 2019 8:00 AM - 9:00 AM (Seaside Pre-Function)

Early Risers Roundtable: Breakfast & Business with Codie Sanchez

Join Codie Sanchez, Managing Partner at Cresco Capital Partners, for a problem solver session for business-minded professionals. If you have questions about navigating finance in the cannabis space, this is your invitation to join other individuals in a small network setting with Codie. Come prepared with questions or send your questions in advance to [email protected] for a more personalized discussion. Come early and have breakfast on us! You must RSVP to attend.

Join Codie Sanchez, Managing Partner at Cresco Capital Partners, for a problem solver session for business-minded professionals. If you have questions about...

TUESDAY, OCTOBER 8, 2019 10:15 AM - 10:30 AM (Pacific Ballroom)

Welcome Remarks with Aaron Smith, Executive Director, NCIA


TUESDAY, OCTOBER 8, 2019 10:15 AM - 11:15 AM (Pacific Ballroom)

Keynote: Show me the Money: The Future of Finance in Cannabis

Finding the right financing for any business can be a challenge… Companies in the cannabis industry often have even bigger hurdles. But just because big banks won’t let you borrow doesn’t mean you are out of luck!

Join Codie Sanchez of Cresco Capital Partners and Troy Dayton of The Arcview Group as they discuss general best practices for anyone looking to fundraise and invest, the future of finance for the industry and of course the recent strategic investment Arcview by Cresco.

Finding the right financing for any business can be a challenge… Companies in the cannabis industry often have even bigger hurdles. But just because big...

TUESDAY, OCTOBER 8, 2019 9:00 AM - 10:00 AM (Seaside Ballroom A)

Scaling Across California

In an industry with no direct history to build upon, cannabis businesses are presented with unique issues related to starting, running and growing operations. In this panel, industry veterans will hold a discussion focused on the key elements required to scale cannabis-specific businesses while leaning on lessons learned from other industries.

Topics covered will include building your team, hiring and training from outside the industry, compliance at scale, operations planning, security and technology integration, emergence from legacy manufacturing, capacity planning and planning for a future that is full of variables.

Learning Objectives:
1. Building your team – how to hire and train from out of the industry, build your company culture and determine whether to outsource or insource certain business functions
2. How to evolve from legacy operations to large scale future-state operations
3. Standard operating procedures frameworks to consider and how to approach them
4. How to overcome the issues surrounding compliance at scale
5. How to stay true to your roots and your passion for advocacy while building a substantial business

Session ID: TU01

Presenters:
Eric Schlissel, CEO/CTO, GeekTek IT Services (Moderator)
Caroline Yeh, Director of Commercialization, Kiva Confections
Guy Rocourt, Chief Product Officer, Papa & Barkley

In an industry with no direct history to build upon, cannabis businesses are presented with unique issues related to starting, running and growing...

TUESDAY, OCTOBER 8, 2019 1:30 PM - 2:30 PM (Seaside Ballroom A)

Using Technology & Data to Enhance Retail Market Growth

The path toward overall market growth and introducing cannabis to new consumers lies in creating strong merchandising and customer engagement strategies at retail. Positive point-of-sale experiences in conjunction with true customer relationship management and marketing are the key to creating an educated, loyal consumer culture that understands the importance of participating in the legal cannabis market.

Learning Objectives:
1. Increase margin by building an experiential engagement strategy for customers at retail
2. Enhance the consumer/product specialist interaction to normalize the cannabis retail experience
3. Build a consumer cannabis culture that benefits all by embracing outside industry retailer best practices
4. Understand the why behind purchasing decisions — Data vs branding of strains in the US cannabis market & how to develop new products that meet ever-changing consumer interests and drive sales at the POS

Session ID: TU05

Presenters:
Emmett Reistroffer, Director of Government Relations, Lighthouse Strategies LLC (Moderator)
David Hua, CEO & Co-founder, Meadow
Jennifer Whetzel, Founder, Ladyjane Branding
Steve Albarran, CEO & Co-founder, Confident Cannabis

The path toward overall market growth and introducing cannabis to new consumers lies in creating strong merchandising and customer engagement strategies at...

TUESDAY, OCTOBER 8, 2019 3:00 PM - 4:00 PM (Seaside Ballroom A)

Developing a Strategy for IPM in Cannabis

Integrated pest management is a strategy for controlling pests and pathogens using cultural, chemical, biological, and preventative measures. In order effectively control pests with integrated pest management practices, the following considerations should be evaluated: (1) target pests for the chemical application, (2) crop safety of products, (3) product application practices, (4) environmental and human health, (5) resistance management, and (6) preventative and curative methods for control. Lack of research in the field of Cannabis pest management and supporting product information make it challenging for growers to follow these guidelines. New pests and pathogens are starting to affect Cannabis and additional products and research are needed by growers. As the demand for high quality research increases and state agencies expand regulations for pest management products, Cannabis growers will be able implement effective pest management strategies based in science and data.

Learning Objectives:
1. Integrated pest management is a strategy for controlling pests and pathogens in Cannabis that encompasses a multitude of practices.
2. Growers should consider target pests, crop safety, application practices, environmental and human health, and cultural practices.
3. New pests and pathogens are starting to affect Cannabis and appropriate management steps should be taken.
4. IPM strategies in Cannabis should consider resistance management in order to be effective long-term.
5. Pest and pathogen management practices in Cannabis should be backed by science and data.

Session ID: TU09

Presenters:
Jeremy Warren, Ph.D., Director of Plant Management, Dark Heart Nursery (Moderator)
Stephanie Wedryk, Director of Research and Development, Rx Green Technologies
Bernie Lorenz, Chief Science Officer, ProKure

Integrated pest management is a strategy for controlling pests and pathogens using cultural, chemical, biological, and preventative measures. In order...

TUESDAY, OCTOBER 8, 2019 9:00 AM - 10:00 AM (Seaside Ballroom B)

What Now?! Appealing Discipline or Denial of an Annual Cannabis License

You’ve been disciplined or denied! Where do you go next? If you’re a California cannabis permanent licensee or applicant dissatisfied with the outcome of your administrative hearing, your first recourse is to the Cannabis Control Appeals Panel (CCAP). An administrative appeal can seem overwhelming and bureaucratic. CCAP’s staff attorneys will trim the red tape and guide you through the CCAP administrative appeal process, starting with the moment your administrative hearing is complete. We’ll discuss the paperwork you must file to initiate an appeal, and whether you’ll need an attorney to help you. We’ll cover CCAP’s appeals process, including brief requirements and oral arguments. We’ll explain what factors CCAP will look at in deciding your case and how it will reach a decision. Finally, we’ll tell you where to go next if you aren’t satisfied with the outcome of your appeal.

Learning Objectives:
1. Determine when it’s appropriate to file an appeal before CCAP.
2. Locate and submit the paperwork required for an appeal.
3. Prepare for the CCAP appeals process, including briefing and oral argument.
4. Seek review of a CCAP decision.

Session ID: TU02

Presenters:
Christopher Philips, Chief Counsel, California Cannabis Control Appeals Panel
Sarah M. Smith, Senior Staff Attorney, California Cannabis Control Appeals Panel

You’ve been disciplined or denied! Where do you go next? If you’re a California cannabis permanent licensee or applicant dissatisfied with the outcome of...

TUESDAY, OCTOBER 8, 2019 1:30 PM - 2:30 PM (Seaside Ballroom B)

All Eyes on California: Exploring Recent Regulatory Changes and Correlating Market Dynamics

The January 2019 implementation of California’s permanent cannabis regulations establishes a sweeping regulatory model that may influence future regulations in new cannabis states while changing the landscape again for Golden State operators and those looking to do business here.

This session will examine how the California cannabis industry, the largest in the world, is responding to some of the most impactful changes for operators, including white label manufacturing, packaging and labeling specifications, ownership and financial interest disclosures, brand ambassador activity, marketing and advertising, and temporary events.

Attendees will leave empowered with a real-time regulatory update on what’s new and novel in California cannabis regulations so that they may best prepare or position their business, whether based in California or in another state, for acquisition, expansion or enduring success.

Learning Objectives:
1. Understand how California’s new permanent cannabis regulations and developing market may affect the development of regulations in other states
2. Understand how California’s new permanent cannabis regulations and developing market may affect the cannabis industry globally
3. Know how California’s 5032(b) and other regulations are changing the way cannabis products are produced and marketed in the Golden State
4. Gain insight into how to prepare to bring a non-California business to California, either directly or via a licensing agreement, in compliance with its permanent regulations
5. Understanding how successful bills from the 2019 legislative session will impact licensed cannabis business operations and what significant issues remain to be addressed by regulators and/or the legislature.

Session ID: TU06

Presenters:
Lindsay Robinson, Executive Director, California Cannabis Industry Association (Moderator)
Cassia Furman, Partner, Vicente Sederberg
Sabrina Fendrick, Director of Government Affairs, Berkeley Patients Group
Ruben Honig, Executive Director, United Cannabis Business Association

The January 2019 implementation of California’s permanent cannabis regulations establishes a sweeping regulatory model that may influence future...

TUESDAY, OCTOBER 8, 2019 3:00 PM - 4:00 PM (Seaside Ballroom B)

Cannabis Export: Spreading the "California" Brand Nationwide

The future of the US cannabis industry is NOT fifty self-contained production silos, and every day that this industry spends preparing for an artificially segmented market brings misalllocation of capital, a failure of patient and consumer access, environmental and economic unsustainability and disincentive for both producers and consumers to enter the regulated market. In 2019, Oregon passed legislation allowing its entry into interstate agreements for commerce in cannabis. The law’s federal “trigger” provides two distinct paths to commerce, either via federal statute or Department of Justice memo or policy statement. On the heels of the Oregon law’s passage, the The State Cannabis Commerce Act has been introduced in both the US House and Senate, forbidding federal agencies from interfering in state industries, specifically protecting commerce under interstate agreement. This pannel will consider the political dynamics involved in authorizing interstate trade, as well as the substantive policy issues that may be discussed as part of an interstate framework. Join us to deep dive into this transformational issue, as we discuss the future of interstate commerce in California and in cannabis-legal states across the country.

Learning Objectives:
1. Consider prospects for federal action on cannabis legalization and interstate commerce.
2. Understand the details of Oregon’s interstate trade legislation, including the political strategy that moved state legislators to adopt the law.
3. Discuss opportunities for California in interstate commerce.
4. Discuss opportunities for other states in interstate cannabis commerce, including states which are negotiating but have yet to pass legalization initiatives.
5. Consider the substantive details of an interstate policy framework, including policies to promote social, environmental, and economic justice and address the impact of the War on Drugs.

Session ID: TU10

Presenters:
Adam Smith, Founder and Director, Craft Cannabis Alliance
Terra Carver, Executive Director, Humboldt County Growers Alliance
Khurshid Khoja, Founder Greenbridge, Corporate Counsel
Casey Houlihan, Executive Director, Oregon Retailers of Cannabis Association

The future of the US cannabis industry is NOT fifty self-contained production silos, and every day that this industry spends preparing for an artificially...

TUESDAY, OCTOBER 8, 2019 9:00 AM - 9:20 AM (Room S-1)

The Case for Why There Should Be Integration Between Cannabis & Natural Wellness

The growth in the natural health and wellness sector has been exponential. The powerhouse that could result between the marriage of Cannabis and Natural Wellness is huge. As of 2017 Americans spent $12.8B annually on natural products and supplements. When it comes to Alternative Complementary medicines and procedures Americans spend $30B annually. Combining the nuanced and person focused approach of Alternative Medicine with Cannabis can create products that are more efficient and customizable for each client. This would offer market penetration into a $30 billion market. Client retention would increase with products that focus on the client’s individual health goals. The combination of Cannabis and Natural wellness makes your company future proof. The skills of a massage therapist or an acupuncturist won’t be performed by robots anytime soon.

Learning Objectives:
1. Learn the best ways to partner with a wellness company or leader
2. Understand the benefits of partnering with a wellness company
3. Learn how traditional wellness and cannabis overlaps
4. Making your company future proof by getting involved in a growing business

Session ID: TU03

Presenter:
Mike Lomuto,CEO, 7 Hills Collaborative

The growth in the natural health and wellness sector has been exponential. The powerhouse that could result between the marriage of Cannabis and Natural...

TUESDAY, OCTOBER 8, 2019 9:30 AM - 9:50 AM (Room S-1)

Creating an Industry that Cares: Alternative Entity Types for Social Good

This session will explore some newer entity types, including Benefit Corporations and Social Purpose Corporations, that provide more flexibility than traditional corporations, and how these “hybrid” business structures can be used by the cannabis industry as vehicles for positive change.

Learning Objectives:
1. Why one might want to form a “hybrid” entity in order to pursue objectives other than shareholder profits.
2. The differences between Social Purpose Corporations (SPCs), Benefit Corporations, and certified B-Corps.
3. An overview of other alternative entity types for socially-conscious businesses.
4. How this applies to the cannabis industry.

Session ID: TU04

Presenter:
Lauren Mendelsohn, Senior Associate Attorney, Law Offices of Omar Figueroa

This session will explore some newer entity types, including Benefit Corporations and Social Purpose Corporations, that provide more flexibility than...

TUESDAY, OCTOBER 8, 2019 1:30 PM - 1:50 PM (Room S-1)

Building Bridges and Breaking Down Walls from California to Latin America

The Mexican government has taken a progressive approach to cannabis by legalizing cannabis for Adult-use, Medical-use, and industrial-use. Several Latin American countries have decriminalized and legalized consumption of cannabis. With a combined population of 693 million people, Latin America faces many challenges as countries build local markets for global expansion, and topics like public health, local reinvestment, and the production of products for export remain at the forefront. This presentation will be a discussion on how Californians can build connections with the Latin American cannabis industry.

Learning Objectives:
1. Understand the untapped Latin American market.
2. Learn how and what Latin American countries are trailblazing the global cannabis market
3. Identify common strengths and barriers to help strengthen cannabis regulations across borders.
4. Develop an inclusive market that repairs the harms of the drug war.
5. Create synergy between the existing cannabis framework in California to Mexico and the rest of Latin America.

Session ID: TU07

Presenter:
Jazmin Aguiar, Co-Founder & President, The Working Group

The Mexican government has taken a progressive approach to cannabis by legalizing cannabis for Adult-use, Medical-use, and industrial-use. Several Latin...

TUESDAY, OCTOBER 8, 2019 2:00 PM - 2:20 PM (Room S-1)

How Cannabis Revitalized a Small Town in the California Desert

The Coachella Valley city of Desert Hot Springs (DHS) was on the verge of bankruptcy for many years. DHS embraced the cannabis business and was featured in a CNBC special as California’s first city to permit the commercial cultivation of marijuana in 2014. When adult-use cannabis became legal in California in 2018, the city council again recognized the opportunity before them and quickly enacted regulations to further encourage commercial cannabis development. Today, the city is in excellent fiscal health, enjoys a lowered crime rate, increasing population and just broke ground on a new City Hall!

How can entrepreneurs and local regulators convince stakeholders that cannabis can revitalize a local economy – and community? Join Greta Carter and Ryan Fingerhut of Highroad Consulting, veterans of the legal cannabis industry, plus a representative from the city of DHS, to learn how you can set up your cannabis business and community for success. Through this case study and panel, explore the role of the cannabis industry in one city’s revitalization and get a list of actions you can take to help regulators and cannabis entrepreneurs work together better in yours.

Learning Objectives:
1. How to draft regulations and incentives for cannabis businesses that increase local revenue.
2. How to keep open dialog with local regulators.
3. How to integrate your cannabis business with the community.
4. How your cannabis company can get recognized for positive contributions in the community.

Session ID: TU08

Presenter:
Greta Carter, CEO & Partner, High Road Consulting

The Coachella Valley city of Desert Hot Springs (DHS) was on the verge of bankruptcy for many years. DHS embraced the cannabis business and was featured in a...

TUESDAY, OCTOBER 8, 2019 3:00 PM - 3:20 PM (Room S-1)

Social Equity: An Honest Conversation

Equity has been a hot topic in the cannabis world. Everyone’s talking about it, but few understand it. The Social Equity program was created to ensure that communities most impacted by the war on drugs can be included in the cannabis business. While the program isn’t perfect, it’s needed. The question is, why are there so many challenges and how can we make it better? We will discuss corporate responsibility and The People’s Dispensary’s unique approach to equity by putting the power into the hands of the community we serve.

Learning Objectives:
1. Define Equity
2. Why Equity & social commitment is important
3. Why VC-white men are reluctant to invest in minorities
4. How the entire industry can benefit from equity

Session ID: TU11

Presenter:
Chaney Turner, Founder & CEO, The People’s Dispensary

Equity has been a hot topic in the cannabis world. Everyone’s talking about it, but few understand it. The Social Equity program was created to ensure that...

TUESDAY, OCTOBER 8, 2019 3:30 PM - 3:50 PM (Room S-1)

Let's Talk Terpenes: An Exploration of Cultural, Medical and Regulatory Implications

Terpenes, and other aromatic components of cannabis play a large role in strain profiles, and product creation in the cannabis space. In the current market, there are little to no regulations for flavor chemicals in both cannabis and other product markets. In this talk we will explore the regulatory future of terpenes, as well as the possible health benefits that these types of ingredients in cannabis and hemp products.

Learning Objectives:
1. What are Terpenes, where are they derived from, and how are they used in products?
2. Medical Implications of Terpene profiles – What are the benefits of consuming terpenes in different applications?
3. A survey of current and future regulatory measures with terpenes and flavor profiles – Public Health and Safety
4. Terpenes in Cannabis Culture and Marketing: How are terpenes utilized to interest consumers, and discerning accurate and inaccurate claims about terpenes.

Session ID: TU12

Presenter:
Courtney Maltais, Founder & Lead Biologist, The Clear

Terpenes, and other aromatic components of cannabis play a large role in strain profiles, and product creation in the cannabis space. In the current market,...

WEDNESDAY, OCTOBER 9, 2019 9:00 AM - 12:00 PM (Room S-7)

MJ Freeway Platform Demo

Join MJ Freeway on October 9 from 9:00 AM – 12:00 PM at #CACannaBizCon to learn about cannabis business operations in California and what you can do to enhance your cannabusiness. During this MJ Freeway Platform Demo, you’ll learn how track-and-trace systems differ from seed-to-sale business management software; what Metrc means to your business; the impact that 280E has on California operators; industry operating procedures for cultivators, manufacturers, distributors and retailers; marketing and reporting across all verticals.


WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 10:20 AM (Room S-1)

Bridging the Heritage and Corporate Cannabis Culture as the Industry Grows

As the cannabis industry continues to grow, attracting the likes of investors, celebrities, retailers and top talent, this panel will take a closer look at the heritage of the cannabis community and challenges insiders have faced while scaling large companies and transitioning into the maturing legal industry.

Learning Objectives:
1. Why it is important to pay attention to the heritage of the cannabis industry.
2. What the cannabis industry can learn from corporate culture and vice versa.
3. How to avoid the pitfalls of scaling and how to maintain corporate and cannabis culture while scaling.
4. How to build a team that speaks the language of cannabis and business.

Session ID: WE03

Presenter:
Jigar Patel, President, NorCal Cannabis


WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 11:00 AM (Seaside Ballroom A)

Cannabis Cultivation, Manufacturing, & Processing: Updates, Regulatory Guidance, Remediation, & Sustainability

Grow operations are extremely power and water-hungry – obtaining the amount of power and water required to run a grow operation can be one of the many challenging, time-consuming, and expensive parts of setting up your grow. High costs for utility infrastructure upgrades and power costs often make or break grow operation feasibility or drive site selection. The environmental and regulatory scrutiny grow operations receive limit options for power and water choices and can lead to high costs. Environmentally-friendly solutions for grow power needs and water use reduction are essential to the operators’ bottom line and are often a necessity in areas that can not obtain sufficient utility supplies. Learn how Microturbines and Aquaponics can provide solutions to all of these issues and more in this amazingly informative session.

Session ID: WE01

Presenters:
Marc Rouse, Executive Vice President, Cal Microturbine
Stephen Raisner, Owner, Potent Ponics


WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 11:00 AM (Seaside Ballroom B)

The Road Ahead: Public Policy Priorities Post-SAFE Banking and Public Safety Issues

This panel will discuss how cannabis should be regulated once federal legalization comes and will critically examine NCIA’s plan in our recently released white paper. Panelists will draw on their experience at FDA, DOJ, and in federal cannabis policy when discussing which federal agency should serve as the primary regulatory body for cannabis. This panel will also discuss the recent vaping crisis, and make the case that NCIA’s plan is a comprehensive solution to the public health issues caused by the black market.

Learning Descriptions:
1. Learn about the vaping issue and what is being done to combat the problem
2. Learn about NCIA’s plan to de-schedule cannabis and regulate at the federal level
3. Hear about policy and legislative priorities for the remainder of the 116th

Session ID: WE02

Presenters:
Andrew Kline, Director of Public Policy, National Cannabis Industry Association (Moderator)
Khurshid Khoja, Founder, Greenbridge Corporate Counsel
Steve Hawkins, Executive Director, Marijuana Policy Project
Bryant Godfrey, Counsel, Arnold & Porter Kaye Scholer LLP


WEDNESDAY, OCTOBER 9, 2019 10:30 AM - 10:50 AM (Room S-1)

Cannabis Removal on Public Lands Project (CROP): Impacts of Trespass Grows and Diverted Water on California’s Public Lands, Wildlife and Communities

The Cannabis Removal on Public Lands Project (CROP) is a bi-partisan effort to clean-up trespass grows on California’s federal public Lands. These grows harbor copious amounts of neurotoxic pesticides, poisoning wildlife and down-stream communities on a state-wide scale—many of which are cannabis-centric communities in rural Northwest California. Trespass grows constitute 40-70% of the black market, severely undercutting the legal industry. CROP’s mission is to secure funding for the reclamation of these sites, and to launch a health PSA on the dangers of unregulated cannabis.

Learning Objectives:
1. Environmental, social, and economic implications of trespass grows on the landscape
2. Ways in which the cannabis industry can participate and forward CROP

Session Code: WE04

Presenters:
Rich McIntyre, Executive Director, CROP Project
Jackee Riccio, Regional Field Director, CROP Project


WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 1:20 PM (Room S-1)

Proposition 64: What Has Gone Right, What Has Gone Wrong, and How to Fix It

Legalizing adult use cannabis in California took more than one effort to get passed. Prop 64 finally got the job done. In this talk, the presenter will discuss what has gone right with Prop 64, what has not gone wrong, and what can be done to fix it.

Learning Objectives:
1. Learn about the history of Adult Use legalization in CA.
2. Learn how the regulated market is competing with the illicit market.
3. Learn about the structural problems with Proposition 64.
4. Learn about potential solutions for Proposition 64 with the goal of creating one large legal market.
5. Learn how to avoid the dangers of launching Prohibition 2.0.

Session Code: WE07

Presenter:
Andrew DeAngelo, Co-Founder, Harborside Inc.


WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 2:00 PM (Seaside Ballroom A)

Psst...Cannabis Can Be Fun!: Marketing Lifestyle Consumption Beyond the Clichés

In recent years, cannabis product development and marketing have shifted heavily toward premium and wellness messaging, with significant focus on the use of cannabis products for therapeutic reasons like sleep and stress relief. This has been a positive development for the industry and for the public perception of cannabis. But not everyone is a “wellness” consumer. Believe it or not, some people consume cannabis because it’s fun! Consuming cannabis as part of a social lifestyle isn’t new. But, even as cannabis wellness messaging has undergone extensive evolution, marketing and messaging to social cannabis consumers has frequently stayed mired in counterculture, “stoner” cliches. This session will use research, data, and front-line experience to examine how to reach, influence, and grow an audience of mainstream lifestyle consumers in the modern era.

Learning Objectives:
1. What does research tell us about cannabis consumption for recreational or lifestyle purposes in legal markets?
2. What opportunities are there for products that specifically target that audience?
3. What kinds of marketing messages and channels are most effective for reaching consumers who buy cannabis products for lifestyle use?
4. How can a “recreational” product brand *responsibly* and effectively support the growth of social or lifestyle consumption?

Session ID: WE05

Presenters:
Taylor West, Senior Communications Director, Heart + Mind Media (Moderator)
Charlie Reed, VP of Brand & Sustainability, High Style Brewing
Merrill Gilbert, Co-founder & CEO, TraceTrust


WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 2:00 PM (Seaside Ballroom B)

Banking, Capitalization, & Money Management

This session is geared toward business owners who are scaling up, looking to sell, merge or acquire businesses and to those seeking increased clarity or investment into their business. Topics will include scalable infrastructure, getting your financial house in order, and financial reporting. We will also discuss obtaining a bank account and aligning your business with standard practices such as using net digital invoices, automatic and recurring payments, and electronic checking.

Learning Objectives:
1. How to evaluate if your company’s finances and operational efficiencies are ready for investor scrutiny
2. How to boost your company’s valuation, in the eyes of investors by knowing what they want
3. How to address your company’s systems and processes so they can produce valuable, reliable financial information that’s timely and accurate
4. What controls and records you need to open an account with a financial institution
5. What is needed when moving from cash to electronic transactions.

Session ID: WE06

Presenters:
Dave Roberson, CEO, Kukuza (Moderator)
Roopal Patel, Principal, Lilu Financials LLC
Casey Nye-Herrington, CEO & Co-founder, Left Coast Financial


WEDNESDAY, OCTOBER 9, 2019 1:30 PM - 1:50 PM (Room S-1)

How the Heck Do You Pay People in the Cannabis Industry?

Paying people currently isn’t easy, but that doesn’t mean it has to be hard. This presentation will review interesting data from the ongoing NCIA 2019 Compensation Survey, powered by FutureSense. The presenter will share interesting cannabis industry stats and how they compare to other high growth industries, like tech and life sciences.

He will also provide insight into how to set pay levels more confidently, and design incentive plans and grant equity in ways that investors, executives, and employees can all understand and value. Most importantly he will provide time for attendees to ask questions and field issues that are critical to their future success.

Learning Objectives:
1. What is the data telling us? Learn about some early results from the NCIA 2019 Compensation Survey.
2. Get insight on how to apply this new information to your ongoing success.
3. Learn why base pay can be a cost-saver, bonuses and incentives a money maker, and equity compensation a value accelerator.
4. Learn how everything in that last bullet can be destroyed by bad design and execution.

Session Code: WE08

Presenter:
Dan Walter, Managing Consultant, Future Sense, LLC


WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 2:35 PM (Room S-1)

How to Get the Most Out of Your NCIA Membership

Learn more about getting the most out of your NCIA membership. NCIA staff will be on hand to tell you more about some of our current member benefits and engagement tools. Learn how to use your NCIA membership to find customers, connect with members of Congress and gain market insights. We’ll also tease some exciting future plans for NCIA membership!

Learning Objectives:
1. Learn about the benefits that come with NCIA membership.
2. Understand how NCIA can assist with your cannabis advocacy.
3. Learn how to use BDS Analytics to gain market insights.
4. Understand how to use NCIA membership to market your business.

Session Code: WE011

Presenters:
Bethany Moore, Communications Project Manager, National Cannabis Industry Association (Moderator)
Kaliko Castille, Head of Growth, National Cannabis Industry Association
Jon Dinh, Membership Manager, National Cannabis Industry Association


WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 3:15 PM (Seaside Ballroom A)

The Challenges and Rewards of Delivering Cannabis in California

With E-commerce sales growing far more rapidly than brick-and-mortar sales, retailers need to find cheaper and more efficient ways to deliver e-commerce orders. In the future, everything will be delivered – and that future begins now. How can cannabis retailers capitalize on customers’ need to have everything on-demand?

Learning Objectives:
1. Highlight different marketing strategies – what’s working and what’s not.
2. Talk about the service process – emphasize the importance of having a strong dispatch center. They guide the flow of daily operations. What tools and tech. does your business use?
3. Vendor Relations – How companies decide which brands and products fit their menu.
4. Customer relations/customer service – Best practices.
5. Driver safety – how to keep your staff safe while delivering to the public.
6. The challenges of expansion and delivering statewide.
7. The benefits of delivery over retail store front – lobbying at the local level.

Session ID: WE09

Presenters:
Monica Gray, COO & Co-founder, Nice Guys Delivery (Moderator)
Chris Boudreau, Founder & CEO, Driven Deliveries, Inc.
Vincent Ning, Founder & CEO, Nabis


WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 3:15 PM (Seaside Ballroom B)

The Promises and Pitfalls of Local Control

California’s cannabis legalization regimen requires dual licensure: the approval of local authority and approval by the State. This is different than many other legalized states, and while local control has benefits, it also has caused some confusion, impatience and outright battles with the newly forming industry. This panel discussion will include best practices for dealing with local city and county level elected officials and staff.

Learning Objectives:
1. Discussion of the class action lawsuits brought in Calaveras, El Dorado, and Amador Counties
2. How to create local Political Action Committees (PACs) supporting cannabis friendly candidates
3. How to educate local elected officials and city/county staff on cannabis industry
4. How to use events to raise awareness about the cannabis industry

Session ID: WE10

Presenters:
Henry Wykowski, Attorney, Wykowski Law
Dallin Young, Political Director, Association of Cannabis Professionals
Jocelyn Kane, Vice President, Coachella Valley Cannabis Alliance Network


WEDNESDAY, OCTOBER 9, 2019 2:45 PM - 3:05 PM (Room S-1)

Exploring Key Biochemical Limitations to Productivity in Cannabis

A better understanding of the metabolic (biochemical) and diffusional (environmental) limitations of photosynthesis in fluctuating irradiance can help identify targets for improving crop yields, potency, and defense against pest and pathogens. Plants respond to environmental cues almost instantly (less than a second) mainly through modifying gas-exchange with the atmosphere via stomatal regulation; these diffusive limitations are more well understood and described than the biochemical limitations. Net leaf photosynthesis (An) in C3 plants is generally simulated with the assumption that An is 100% of the lowest rate of two biochemical processes: (1) under low CO2 concentrations, where An is predicted by the properties of Rubisco (VcMax), or (2) under high CO2 concentrations, driven by light harvesting and electron transport (JMax). In this study we predicted VcMax and JMax by measuring carbon assimilation rates at different leaf internal carbon dioxide concentrations in three cultivars of Cannabis (Blueberry Muffin, Royal Kush, Cookie Monster) grown in different light environments.

Learning Objectives:
1. Enhance the understanding of environmental limitations on crop yield.
2. Enhance the understanding of biochemical limitations on crop yield.
3. Understand how 3 Cannabis cultivars respond biochemically to different light intensities.
4. The importance of hard science to maximize company goals.
5. What and who is needed to measure, interpret, and convey data driven results to typical “Head Growers, CEOs, and Board of Directors”.

Session Code: WE12

Presenter:
Dr. Michael Jenkins, Founder & CEO, Rubisco Research and Consulting


WEDNESDAY, OCTOBER 9, 2019 9:00 AM - 12:00 PM (Room S-7)

MJ Freeway Platform Demo

Join MJ Freeway on October 9 from 9:00 AM – 12:00 PM at #CACannaBizCon to learn about cannabis business operations in California and what you can do to enhance your cannabusiness. During this MJ Freeway Platform Demo, you’ll learn how track-and-trace systems differ from seed-to-sale business management software; what Metrc means to your business; the impact that 280E has on California operators; industry operating procedures for cultivators, manufacturers, distributors and retailers; marketing and reporting across all verticals.

Join MJ Freeway on October 9 from 9:00 AM – 12:00 PM at #CACannaBizCon to learn about cannabis business operations in California and what you can do to...

WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 11:00 AM (Seaside Ballroom A)

Cannabis Cultivation, Manufacturing, & Processing: Updates, Regulatory Guidance, Remediation, & Sustainability

Grow operations are extremely power and water-hungry – obtaining the amount of power and water required to run a grow operation can be one of the many challenging, time-consuming, and expensive parts of setting up your grow. High costs for utility infrastructure upgrades and power costs often make or break grow operation feasibility or drive site selection. The environmental and regulatory scrutiny grow operations receive limit options for power and water choices and can lead to high costs. Environmentally-friendly solutions for grow power needs and water use reduction are essential to the operators’ bottom line and are often a necessity in areas that can not obtain sufficient utility supplies. Learn how Microturbines and Aquaponics can provide solutions to all of these issues and more in this amazingly informative session.

Session ID: WE01

Presenters:
Marc Rouse, Executive Vice President, Cal Microturbine
Stephen Raisner, Owner, Potent Ponics

Grow operations are extremely power and water-hungry – obtaining the amount of power and water required to run a grow operation can be one of the many...

WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 2:00 PM (Seaside Ballroom A)

Psst...Cannabis Can Be Fun!: Marketing Lifestyle Consumption Beyond the Clichés

In recent years, cannabis product development and marketing have shifted heavily toward premium and wellness messaging, with significant focus on the use of cannabis products for therapeutic reasons like sleep and stress relief. This has been a positive development for the industry and for the public perception of cannabis. But not everyone is a “wellness” consumer. Believe it or not, some people consume cannabis because it’s fun! Consuming cannabis as part of a social lifestyle isn’t new. But, even as cannabis wellness messaging has undergone extensive evolution, marketing and messaging to social cannabis consumers has frequently stayed mired in counterculture, “stoner” cliches. This session will use research, data, and front-line experience to examine how to reach, influence, and grow an audience of mainstream lifestyle consumers in the modern era.

Learning Objectives:
1. What does research tell us about cannabis consumption for recreational or lifestyle purposes in legal markets?
2. What opportunities are there for products that specifically target that audience?
3. What kinds of marketing messages and channels are most effective for reaching consumers who buy cannabis products for lifestyle use?
4. How can a “recreational” product brand *responsibly* and effectively support the growth of social or lifestyle consumption?

Session ID: WE05

Presenters:
Taylor West, Senior Communications Director, Heart + Mind Media (Moderator)
Charlie Reed, VP of Brand & Sustainability, High Style Brewing
Merrill Gilbert, Co-founder & CEO, TraceTrust

In recent years, cannabis product development and marketing have shifted heavily toward premium and wellness messaging, with significant focus on the use of...

WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 3:15 PM (Seaside Ballroom A)

The Challenges and Rewards of Delivering Cannabis in California

With E-commerce sales growing far more rapidly than brick-and-mortar sales, retailers need to find cheaper and more efficient ways to deliver e-commerce orders. In the future, everything will be delivered – and that future begins now. How can cannabis retailers capitalize on customers’ need to have everything on-demand?

Learning Objectives:
1. Highlight different marketing strategies – what’s working and what’s not.
2. Talk about the service process – emphasize the importance of having a strong dispatch center. They guide the flow of daily operations. What tools and tech. does your business use?
3. Vendor Relations – How companies decide which brands and products fit their menu.
4. Customer relations/customer service – Best practices.
5. Driver safety – how to keep your staff safe while delivering to the public.
6. The challenges of expansion and delivering statewide.
7. The benefits of delivery over retail store front – lobbying at the local level.

Session ID: WE09

Presenters:
Monica Gray, COO & Co-founder, Nice Guys Delivery (Moderator)
Chris Boudreau, Founder & CEO, Driven Deliveries, Inc.
Vincent Ning, Founder & CEO, Nabis

With E-commerce sales growing far more rapidly than brick-and-mortar sales, retailers need to find cheaper and more efficient ways to deliver e-commerce...

WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 11:00 AM (Seaside Ballroom B)

The Road Ahead: Public Policy Priorities Post-SAFE Banking and Public Safety Issues

This panel will discuss how cannabis should be regulated once federal legalization comes and will critically examine NCIA’s plan in our recently released white paper. Panelists will draw on their experience at FDA, DOJ, and in federal cannabis policy when discussing which federal agency should serve as the primary regulatory body for cannabis. This panel will also discuss the recent vaping crisis, and make the case that NCIA’s plan is a comprehensive solution to the public health issues caused by the black market.

Learning Descriptions:
1. Learn about the vaping issue and what is being done to combat the problem
2. Learn about NCIA’s plan to de-schedule cannabis and regulate at the federal level
3. Hear about policy and legislative priorities for the remainder of the 116th

Session ID: WE02

Presenters:
Andrew Kline, Director of Public Policy, National Cannabis Industry Association (Moderator)
Khurshid Khoja, Founder, Greenbridge Corporate Counsel
Steve Hawkins, Executive Director, Marijuana Policy Project
Bryant Godfrey, Counsel, Arnold & Porter Kaye Scholer LLP

This panel will discuss how cannabis should be regulated once federal legalization comes and will critically examine NCIA’s plan in our recently released...

WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 2:00 PM (Seaside Ballroom B)

Banking, Capitalization, & Money Management

This session is geared toward business owners who are scaling up, looking to sell, merge or acquire businesses and to those seeking increased clarity or investment into their business. Topics will include scalable infrastructure, getting your financial house in order, and financial reporting. We will also discuss obtaining a bank account and aligning your business with standard practices such as using net digital invoices, automatic and recurring payments, and electronic checking.

Learning Objectives:
1. How to evaluate if your company’s finances and operational efficiencies are ready for investor scrutiny
2. How to boost your company’s valuation, in the eyes of investors by knowing what they want
3. How to address your company’s systems and processes so they can produce valuable, reliable financial information that’s timely and accurate
4. What controls and records you need to open an account with a financial institution
5. What is needed when moving from cash to electronic transactions.

Session ID: WE06

Presenters:
Dave Roberson, CEO, Kukuza (Moderator)
Roopal Patel, Principal, Lilu Financials LLC
Casey Nye-Herrington, CEO & Co-founder, Left Coast Financial

This session is geared toward business owners who are scaling up, looking to sell, merge or acquire businesses and to those seeking increased clarity or...

WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 3:15 PM (Seaside Ballroom B)

The Promises and Pitfalls of Local Control

California’s cannabis legalization regimen requires dual licensure: the approval of local authority and approval by the State. This is different than many other legalized states, and while local control has benefits, it also has caused some confusion, impatience and outright battles with the newly forming industry. This panel discussion will include best practices for dealing with local city and county level elected officials and staff.

Learning Objectives:
1. Discussion of the class action lawsuits brought in Calaveras, El Dorado, and Amador Counties
2. How to create local Political Action Committees (PACs) supporting cannabis friendly candidates
3. How to educate local elected officials and city/county staff on cannabis industry
4. How to use events to raise awareness about the cannabis industry

Session ID: WE10

Presenters:
Henry Wykowski, Attorney, Wykowski Law
Dallin Young, Political Director, Association of Cannabis Professionals
Jocelyn Kane, Vice President, Coachella Valley Cannabis Alliance Network

California’s cannabis legalization regimen requires dual licensure: the approval of local authority and approval by the State. This is different than many...

WEDNESDAY, OCTOBER 9, 2019 10:00 AM - 10:20 AM (Room S-1)

Bridging the Heritage and Corporate Cannabis Culture as the Industry Grows

As the cannabis industry continues to grow, attracting the likes of investors, celebrities, retailers and top talent, this panel will take a closer look at the heritage of the cannabis community and challenges insiders have faced while scaling large companies and transitioning into the maturing legal industry.

Learning Objectives:
1. Why it is important to pay attention to the heritage of the cannabis industry.
2. What the cannabis industry can learn from corporate culture and vice versa.
3. How to avoid the pitfalls of scaling and how to maintain corporate and cannabis culture while scaling.
4. How to build a team that speaks the language of cannabis and business.

Session ID: WE03

Presenter:
Jigar Patel, President, NorCal Cannabis

As the cannabis industry continues to grow, attracting the likes of investors, celebrities, retailers and top talent, this panel will take a closer look at...

WEDNESDAY, OCTOBER 9, 2019 10:30 AM - 10:50 AM (Room S-1)

Cannabis Removal on Public Lands Project (CROP): Impacts of Trespass Grows and Diverted Water on California’s Public Lands, Wildlife and Communities

The Cannabis Removal on Public Lands Project (CROP) is a bi-partisan effort to clean-up trespass grows on California’s federal public Lands. These grows harbor copious amounts of neurotoxic pesticides, poisoning wildlife and down-stream communities on a state-wide scale—many of which are cannabis-centric communities in rural Northwest California. Trespass grows constitute 40-70% of the black market, severely undercutting the legal industry. CROP’s mission is to secure funding for the reclamation of these sites, and to launch a health PSA on the dangers of unregulated cannabis.

Learning Objectives:
1. Environmental, social, and economic implications of trespass grows on the landscape
2. Ways in which the cannabis industry can participate and forward CROP

Session Code: WE04

Presenters:
Rich McIntyre, Executive Director, CROP Project
Jackee Riccio, Regional Field Director, CROP Project

The Cannabis Removal on Public Lands Project (CROP) is a bi-partisan effort to clean-up trespass grows on California’s federal public Lands. These grows...

WEDNESDAY, OCTOBER 9, 2019 1:00 PM - 1:20 PM (Room S-1)

Proposition 64: What Has Gone Right, What Has Gone Wrong, and How to Fix It

Legalizing adult use cannabis in California took more than one effort to get passed. Prop 64 finally got the job done. In this talk, the presenter will discuss what has gone right with Prop 64, what has not gone wrong, and what can be done to fix it.

Learning Objectives:
1. Learn about the history of Adult Use legalization in CA.
2. Learn how the regulated market is competing with the illicit market.
3. Learn about the structural problems with Proposition 64.
4. Learn about potential solutions for Proposition 64 with the goal of creating one large legal market.
5. Learn how to avoid the dangers of launching Prohibition 2.0.

Session Code: WE07

Presenter:
Andrew DeAngelo, Co-Founder, Harborside Inc.

Legalizing adult use cannabis in California took more than one effort to get passed. Prop 64 finally got the job done. In this talk, the presenter will...

WEDNESDAY, OCTOBER 9, 2019 1:30 PM - 1:50 PM (Room S-1)

How the Heck Do You Pay People in the Cannabis Industry?

Paying people currently isn’t easy, but that doesn’t mean it has to be hard. This presentation will review interesting data from the ongoing NCIA 2019 Compensation Survey, powered by FutureSense. The presenter will share interesting cannabis industry stats and how they compare to other high growth industries, like tech and life sciences.

He will also provide insight into how to set pay levels more confidently, and design incentive plans and grant equity in ways that investors, executives, and employees can all understand and value. Most importantly he will provide time for attendees to ask questions and field issues that are critical to their future success.

Learning Objectives:
1. What is the data telling us? Learn about some early results from the NCIA 2019 Compensation Survey.
2. Get insight on how to apply this new information to your ongoing success.
3. Learn why base pay can be a cost-saver, bonuses and incentives a money maker, and equity compensation a value accelerator.
4. Learn how everything in that last bullet can be destroyed by bad design and execution.

Session Code: WE08

Presenter:
Dan Walter, Managing Consultant, Future Sense, LLC

Paying people currently isn’t easy, but that doesn’t mean it has to be hard. This presentation will review interesting data from the ongoing NCIA...

WEDNESDAY, OCTOBER 9, 2019 2:15 PM - 2:35 PM (Room S-1)

How to Get the Most Out of Your NCIA Membership

Learn more about getting the most out of your NCIA membership. NCIA staff will be on hand to tell you more about some of our current member benefits and engagement tools. Learn how to use your NCIA membership to find customers, connect with members of Congress and gain market insights. We’ll also tease some exciting future plans for NCIA membership!

Learning Objectives:
1. Learn about the benefits that come with NCIA membership.
2. Understand how NCIA can assist with your cannabis advocacy.
3. Learn how to use BDS Analytics to gain market insights.
4. Understand how to use NCIA membership to market your business.

Session Code: WE011

Presenters:
Bethany Moore, Communications Project Manager, National Cannabis Industry Association (Moderator)
Kaliko Castille, Head of Growth, National Cannabis Industry Association
Jon Dinh, Membership Manager, National Cannabis Industry Association

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WEDNESDAY, OCTOBER 9, 2019 2:45 PM - 3:05 PM (Room S-1)

Exploring Key Biochemical Limitations to Productivity in Cannabis

A better understanding of the metabolic (biochemical) and diffusional (environmental) limitations of photosynthesis in fluctuating irradiance can help identify targets for improving crop yields, potency, and defense against pest and pathogens. Plants respond to environmental cues almost instantly (less than a second) mainly through modifying gas-exchange with the atmosphere via stomatal regulation; these diffusive limitations are more well understood and described than the biochemical limitations. Net leaf photosynthesis (An) in C3 plants is generally simulated with the assumption that An is 100% of the lowest rate of two biochemical processes: (1) under low CO2 concentrations, where An is predicted by the properties of Rubisco (VcMax), or (2) under high CO2 concentrations, driven by light harvesting and electron transport (JMax). In this study we predicted VcMax and JMax by measuring carbon assimilation rates at different leaf internal carbon dioxide concentrations in three cultivars of Cannabis (Blueberry Muffin, Royal Kush, Cookie Monster) grown in different light environments.

Learning Objectives:
1. Enhance the understanding of environmental limitations on crop yield.
2. Enhance the understanding of biochemical limitations on crop yield.
3. Understand how 3 Cannabis cultivars respond biochemically to different light intensities.
4. The importance of hard science to maximize company goals.
5. What and who is needed to measure, interpret, and convey data driven results to typical “Head Growers, CEOs, and Board of Directors”.

Session Code: WE12

Presenter:
Dr. Michael Jenkins, Founder & CEO, Rubisco Research and Consulting

A better understanding of the metabolic (biochemical) and diffusional (environmental) limitations of photosynthesis in fluctuating irradiance can help...